- 서비스 품질 개선을 통한 오픈 마켓의 시장 점유율 향상에 관한 연구
- ㆍ 저자명
- 이원형,안진오,김용수,Lee. Won-Hyung,An. Jin-Oh,Kim. Yong-Soo
- ㆍ 간행물명
- 品質經營學會誌
- ㆍ 권/호정보
- 2010년|38권 3호|pp.340-353 (14 pages)
- ㆍ 발행정보
- 한국품질경영학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
Properly designed and well-executed services enable e-commerce companies to capture the unique needs and preferences of customers, help them build customer loyalty, and thereby, strengthen their competitiveness in the marketplace. An object of this study is the new open-market company and it has only 3 percent of the market share. Therefore, it is needed to raise the market share by improving the service qualities. This article presents a six sigma project for service quality improvement in the open-market company. This study was carried out based on five steps of DMAIC which is six sigma technique. First, a defect rate was defined as unsatisfaction rate. In addition, 50-people data was analyzed and it was shown that the defect level was 2.5 sigma level. In this study, in order to raise the sigma level, novel eight action items were determined based on SIPOC, FDPM, cause and effect diagram, matrix chart, Pareto chart and statistical analysis.