The purpose of this article is to introduce a new generalized class of the Wiener-Hopf equations and a new generalized class of the variational inequalities. Using the projection technique, we show that the generalized Wiener-Hopf equations are equivalent to the generalized variational inequalities. We use this alternative equivalence to suggest and analyze an iterative scheme for finding the solution of the generalized Wiener-Hopf equations and the solution of the generalized variational inequalities. The results presented in this paper may be viewed as significant and improvement of the previously known results. In special, our results improve and extend the resent results of M.A. Noor and Z.Y.Huang[M.A. Noor and Z.Y.Huang, Wiener-Hopf equation technique for variational inequalities and nonexpansive mappings, Appl. Math. Comput.(2007), doi:10.1016/j.amc.2007.02.117].