Major IT vendors expect that cloud computing technology makes it possible to reduce the contents service cycle, speed up application deployment and skip the installation process, reducing operational costs, proactive management etc. However, cloud computing environment for massive content service solutions requires high-performance data processing to reduce the time of data processing and analysis. In this study, Efficient_Cloud_Processing_Scheme(ECPS) is proposed for allocation of resources for massive content services. For high-performance services, optimized resource allocation plan is presented using MapReduce programming techniques and association rules that is used to detect hidden patterns in data mining, based on levels of Hadoop platform(Infrastructure as a service). The proposed ECPS has brought more than 20% improvement in performance and speed compared to the traditional methods.