In this paper we proposed channel models for terrestrial ATSC (Advanced Television Systems Committee) DTV (Digital Television) system in South Korea. For the purpose of this model, we research on propagation model involved in terrestrial DTV system and analyze out field test data of terrestrial DTV broadcasting carried out in korean Broadcasting System. Using the measured values of received field strength, newly proposed Path-loss models have more correctly than that of conventional Path-loss models. This models can be utilized usefully for the efficient ATSC DTV system implementation requiring accurate link-budget calculation