Japan is an advanced Asian country with a young, visual and stimulating culture that fascinates even western countries. The aim of this article was to provide an in-depth understanding of youth subculture as a medium of interpreting contemporary Japanese society and fashion, and understanding the values of Japanese youths today. The study of Japanese culture, youth culture, and Japanese youth subcultures of the 2000s and their clothing styles are based on documentary research and internet research, including a wide range of books and dissertations, and English, Korean and Japanese websites. It studies the unique youth subcultures of the country from the perspective of a Korean researcher who lives in a more fashion-conservative neighbouring country.