Generalization of the web, development of one-person media such as the blog and mini homepage, and integration of video digital devices have generalized multimedia video services on the web. However, flash videos, the previously used bit map-based multimedia videos, exhibit problems like the waterfall phenomenon, lag phenomenon, or non-synchronization of audios or videos. Thereupon, This study is conducted to suggest a converting technique to provide efficient web video service on the web by solving problems of bitmap-based flash video through file format-converting software and movie editing programs. And this paper also conducts experiments on five videos for 13 CODECs and analyzes converted results comparatively. The recommendable method considering the characteristics of each videos is to utilize MainConcept H.264 Video CODEC using SWF2Video pro. The result of this research can be used to produce web videos on the web more effectively.