U-City applies ubiquitous information technologies such as RFID, GPS, USN to various components of city functions and services. The concept of U-City was popularized especially in Korea and currently more than 40 projects have been carrying out all over country. U-City incorporates advanced information communication technologies into ubiquitous information services to provide better quality of life. The purpose of this study is to analyze preferences for the U-City services by surveying experts in U-City developing companies. This study employs Analytic Hierarchy Process which is very useful tool for performing multi-criteria decision making. Total of 28 responses were used in the analysis. The results indicated that the first 7 most preferred items were from transportation and safety area and environment and healthcare area and 4 out of 6 items in transportation and safety area were ranked among them. It implies that respondents consider countering anxiety caused by congested traffic, natural disasters, crimes, etc most important aspect that U-City should deal with. On the other hand, U-Port, U-Convention, U-Logistics, U-Public Administration and U-City Portal were listed as the least preferred services.