The purpose of this paper is to analyse the advantages of with-profits and make a proposal for invigorating with-profits business. The data of life insurance companies in the U.K. is used and correlation and regression are employed. The implications are drawn from the analysis. The results and implications of this paper are summarized as follows. Firstly, the with-profits policies increase premium income. There is no positive relationship between with-profits policies and operating costs. The companies that are financially sound sell more with-profits policies than those not solvent. Secondly, with regard to implications for insurance companies, they can make full use of with-profits policies for marketing purpose and the main product in the product portfolio. Finally, with regard to implications for the policyholders, the with-profits policies are not expensive by comparison with the without-profits policies. The with-profits policies provide benefit to the policyholders on a solvency basis.