This paper introduces an experimental design studio that explores the optimal use of current digital technologies in order to employ Building Information Modeling at the early phase of design process. Based upon the outcomes from the aforementioned studio, the paper discusses the integrated design strategies for BIM in the design process. In this paper, BIM is proposed as a design tool that increases an overal design productivity more effectively and efficiently compared to BIM as a construction tool with encouraging a design communication among different partakers in the design process.