- 퍼지적분을 이용한 휴대폰 제조업체의 제품-서비스 가치 평가에 관한 연구
- ㆍ 저자명
- 양효석,황의영,유춘번,Yang. Hyo-Seok,Hwang. Eui-Yeong,Yoo. Choon-Burn
- ㆍ 간행물명
- 品質經營學會誌
- ㆍ 권/호정보
- 2010년|38권 1호|pp.85-95 (11 pages)
- ㆍ 발행정보
- 한국품질경영학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
In this paper we propose a product-service valuation model which is usable as a decision-making tool in order to attain a competitive advantage in service in the manufacturing industry. With this purpose, service quality, product quality and costs as valuation criteria are selected. Also, the paper utilizes an AHP model in order to differentiate a fuzzy theory and valuation factors to ensure objectivity in the evaluated results while excluding subjective factors in conducting the product-service valuation. Accordingly, the product-service valuation model and valuated results proposed in this paper are expected to be useful as a basic data for decision-making in order to draw competitive advantage strategies of service in the manufacturing industry.