Recently, researches to improve a quality and a color of a display are being actively studied because of the prosperous growth of the flat panel displays such as LCD, PDP and OLED. Automatically adjusting color temperatures based on user preferences is the one of the researches to provide the optimum display color. In this paper, along with defining the problems of prior methods, the user preferences against the priori defined ranges proposed by the MPEG-7 color temperature descriptor are inspected. Based on the analysis of user preferences, an optimal color temperature conversion curve is proposed. As a result of an analysis by ANOVA, tendencies of the user preferences against each range are proven to be similar to the prior research results. The repetition of the color temperature conversion against an image is not statistically significant.