The service quality is one of the most important issue for successful deployment of IPTV services. Currently, a number of parameters have been reported that they have an effect on the quality of IPTV services. However, it is almost impossible to monitor and manage all the parameters in real time. Key parameters, therefore, should be chosen as a service metric for efficient quality management of IPTV services. For this purpose, we implement an environment for monitoring and measuring the quality of IPTV services and try to figure out the effect of each parameter on the quality of IPTV services. In particular, we focus on a parameter called continuous count error (CCE) measured at the level of MPEG transport stream (TS) and show that it has a greater effect on the quality of IPTV services than other parameters.