Social individualized broadcasting increases rapidly in an environment that combines communication and broadcasting. Real-time individualized broadcasting is a service that is provided by multiple individuals to many and unspecified persons. In contrast, newly introduced individualized broadcasting service is a service that has not been experienced socially and culturally and therefore many problems are expected. The newly emerging real-time individualized broadcasting service may bring about various dysfunctions as well as desirable functions. Establishment of guideline and its implementation based in vulnerability analysis are necessary to prevent the expected dysfunctions and reinforce the desirable functions. Therefore, the purpose of this paper is to examine dysfunctions of the information-oriented society which threaten cyber-norms, cyber-morality, cyber-dangers, cyber-democracy, etc. at the level of social individualized broadcasting service and to propose appropriate guidelines. Through this paper, first, future changes of dysfunctions of the information-oriented society due to individualized broadcasting service can be forecast, and countermeasures and policy directions can be proposed. Second, Dysfunctions of ICT-based service that may emerge in individualized broadcasting service can be forecast and correct guideline can be prepared to reduce potential dangers and increase desirable functions of the service. This paper will analyze in various aspects the characteristics of a new media with the focus on individualized broadcasting service among the new ICT-integrated services, and forecast the appearance and aggravation of the dysfunctions and then draw the guideline.