In the hot press forming process (HPF), a martensitic structure is obtained by controlling the cooling rate when cooling a boron sheet that is heated up to over $900^{circ}C$. The HPF process has various advantages such as the improvement in formability and material properties and minimal spring back of the deformed materials. The factors related to the cooling rate depend on the heat transfer characteristics between heated materials and dies. Therefore, in this study, the cooling rate is controlled by adjusting the heat transfer coefficient of the material at the pressing process. And, the mechanical properties and microstructure of the deformed material is demonstrated during the HPF process where cold dies are used to form the heated steel plate. This is achieved by varying the major forming conditions that control the cooling rate regarded as the most important process parameter.