Wood material is positive with the concept of eco-friendly materials. Wood toy preference of foreign brands is also a real problem. Therefore, in this domestic situation on Toys Brand Development, there are many problems yet to be solved. At First, a wood material for toys requires the development of more sophisticated and precision materials. Second, new content, product development and training program development of the toys are needed. Characters and content development time and effort should be invested. In present, Korean brand development of wood toy with educational effects is very important issues as the use of wood to match the low carbon & green growth.