Poultry welfare has recently appeared as worldwide concern as well as Korea. The recent action plan for farm animal welfare introduced by the European Commission intends to expand the body of regulatory standards. In this context, many countries and/or organization are on the verge of establishing the most optimum poultry welfare standards. To establish the most optimum standards, comparative analysis of feeding regimen before and after welfare-bestowed environment need to be preceded. Most guidelines or standards for poultry welfare do not suggest the nutritional requirements and feeding system in detail, although it is deterimental especially for the farmer. This review intends to find scientific base to establish detailed welfare feeding guidelines. However, only limited research has been conducted in the view of actual poultry welfare. The results indicated the incidence of SDS, ascites, skeletal dysfunctions caused by fast growth rate in broiler, feather pecking and cannibalism in laying hen, and feed restriction in broiler breeder could be reduced by changing nutritional regimen and feeding strategies or both. The regimen and feeding strategies are certainly near to the direction that the poultry welfare ought to be in the right track. In this article, feeding and drinking guidelines in many standards as well as welfare feeding experiments have been reviewed and compared In the view of chicken productivity, welfare physiology and poultry health.