This paper proposes and develops a new direct voltage control (DVC) approach. This method is designed to be applied in various applications for AC drives fed with a three-phase voltage source inverter (VSI) working with a constant switching time interval as in the standard direct torque control (DTC) scheme. Based on a very strong min(max) criterion dedicated to selecting the inverter voltage vector, the developed DVC scheme allows the generation of accurate voltage forms of waves. The DVC algorithm is implemented on a dSPACE DS1104 controller board and then compared with the space vector pulse width modulation technique (SVPWM) in an open loop AC drive circuit. To demonstrate the efficiency of the developed algorithm in real time and in closed loop AC drive applications, a scalar control scheme for induction motors is successfully implemented and experimentally studied. Practical results prove the excellent performance of the proposed control approach.