Appreciation of nature and an understanding of the biological sciences by the general public are key to the popularization of modern science. In particular, informal and accessible venues such as museum exhibits occupy a crucial role in science education, and they depend heavily on fields related to macrobiology, including Ecology, Animal Behavior, and Environmental Science. Unfortunately, lack of engaged experts and superficial descriptions of natural phenomena all too often prevent scientific knowledge from being shared effectively with the general public. Raw information itself and knowledge are not in a form or structure accessible to nonspecialists. In order to move successfully deliver substantive comprehension of the biological knowledge to the general public, it is necessary to categorize information from a content-conscious perspective and transform it into useful biological content. Therefore, the role of scientists is critically important in a series of processes that include theme selection, editing, and even graphical layout of contents. These processes require not only a scientific and logical way of thinking, but also an aptitude for artistic presentation and effective communication. The concept of Translation is presented as a theoretical and operational framework for the popularization of science.