The purpose of this study is to analyze the characteristics of advertising of health functional food. We utilize 1,716 cases which underwent a screening before advertising from January to December in 2008. The results show the following findings. There were statistically differences between printing and broadcasting. Vitamin 613 cases have received the most review in the functional food types. There were statistically differences between manufacturers and distribution companies. March was the most screening in months. The results show the following findings. There were statistically differences between domestics and import products. In this study, Manufacturers are better than distribution companies for undergoing a screening of the health functional food advertisement.