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Consumer Acceptance of Cosmetics Labels and Satisfaction Levelwith Cosmetics after Purchase:Viewed by the Type of Distribution Channel
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  • Consumer Acceptance of Cosmetics Labels and Satisfaction Levelwith Cosmetics after Purchase:Viewed by the Type of Distribution Channel
  • Consumer Acceptance of Cosmetics Labels and Satisfaction Levelwith Cosmetics after Purchase:Viewed by the Type of Distribution Channel
저자명
Jeong. Hyo-Won,Hwang. Choon-Sup
간행물명
한국의류학회지
권/호정보
2011년|35권 12호|pp.1486-1496 (11 pages)
발행정보
한국의류학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

The present study analyzed the consumer acceptance of labels, satisfaction with cosmetics after purchase, the relationship between consumer acceptance of cosmetics labels and satisfaction with cosmetics as viewed by type of distribution channel. The study was implemented through a descriptive survey method based on a self-administered questionnaire. The sample consisted of 759 women between the ages of 21 and 49, residing in the area of Seoul, Gwangju, and Gyeonggi Province. There were significant differences in the levels of consideration of labels among consumers from each type of distribution channel. Consumers that prefer door-to-door sales consider the information about ingredients more crucial than consumers who prefer other types of distribution channels, department store consumers consider manufacturer information more important, and consumers who prefer specialty stores/chains and discount stores consider the date of manufacture less important than other types of distribution channels. Significant differences were found in consumer satisfaction with cosmetics after purchasing among consumers from each type of distribution channels. A significant relationship was found between the level of considering the product information listed on the labels and the satisfaction with the cosmetics. With respect to most of the factors, a higher level of label consideration was correlated with a higher satisfaction with cosmetics after purchase.