This study aimed to analyze the influential relation among personality traits, self-esteem and life satisfaction of the elderly and to analyze the differences in the conceptual variables according to demographic factors. The survey was conducted from January 10 to February 20 in 2011, and the participants were 282 seniors over the age of 60 in Gangwon province areas. As a result, the personality traits of the elderly were classified into openness, agreeableness, conscientiousness, neuroticism, and extraversion. There were partially significant differences in the personality traits, self-esteem and life satisfaction according to demographic factors. The personality traits such as openness, agreeableness, conscientiousness, and extraversion had a positive impact on self-esteem and satisfaction of positive life. The neuroticism of personality traits had a negative impact on satisfaction of positive life, while it had a positive impact on satisfaction of negative life.