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서비스 가상 실험을 위한 서비스 프로토타입 기술 언어 개발
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  • 서비스 가상 실험을 위한 서비스 프로토타입 기술 언어 개발
저자명
이진성,오규협,박치형,김상국,정재윤,김보현,Lee. Jin-Sung,Oh. Kyu-Hyup,Park. Chi-Hyung,Kim. Sang-Kuk,Jung. Jae-Yoon,Kim. Bo-Hyun
간행물명
韓國經營科學會誌
권/호정보
2011년|36권 4호|pp.91-107 (17 pages)
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한국경영과학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

The importance of service industries is growing as the portion of the service sector increases fast in the recent decades. This research deals with service prototyping and testing in a service laboratory. While products are generally tested through prototyping in new product development processes, services are difficult to test because of the characteristic of service, intangibility. A service laboratory, named s-Scape, is the experiment environment which has been developed to test services in virtual space for the purpose of analysis and improvement of real-world services such as hospitals and automobile show rooms. In this research, we present a service prototyping tool and language to support service test in the service laboratory. We first analyze key elements of service prototypes, and then design the service prototype diagram (SPD) and the service prototype description language (SPDL). SPD, which is a variant of the service blueprint, is a graphical tool to be used to generate SPDL. SPDL is an executable language of describing a service prototype of a real-world service in extensible markup language (XML) to experiment the service environment in virtual space. SPD reflects the control and interface of virtual reality devices, as well as key elements of service modeling. SPD represents a service process in which service providers and customers interact with each other in a service scape.