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A Cultural Dimensions Model based on Smart Phone Applications
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  • A Cultural Dimensions Model based on Smart Phone Applications
  • A Cultural Dimensions Model based on Smart Phone Applications
저자명
Oh. Jung-Min,Moon. Nam-Mee
간행물명
Journal of information processing systems
권/호정보
2011년|7권 1호|pp.209-220 (12 pages)
발행정보
한국정보처리학회
파일정보
정기간행물|ENG|
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기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

One of the major factors influencing the phenomenal growth of the smart phone market is the active development applications based on open environments. Despite difficulties in finding and downloading applications due to the small screens and inconvenient interfaces of smart phones, users download applications nearly every day. Such user behavior patterns indicate the significance of smart phone applications. So far, studies on applications have focused mainly on technical approaches, including recommendation systems. Meanwhile, the issue of culture, as an aspect of user characteristics regarding smart phone use, remains largely unexamined throughout the world. Hence, the present study attempts to analyze the highest ranked smart phone applications downloaded and paid for that are ranked the highest in 10 countries (Korea, Japan, China, India, the UK, USA, Indonesia, Canada, France, and Mexico) and we then derive the CDSC (Cultural Dimensions Score of Content) for these applications. The results derived are, then, mapped to the cultural dimensions model to determine the CISC (Cultural Index Score for Country). Further, culturally significant differences in smart phone environments are identified using MDS analysis.