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서지반출
Green IT 활성화를 위한 탐색적 연구 : 국가 표준 Green IT 브랜드 제정을 중심으로
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  • Green IT 활성화를 위한 탐색적 연구 : 국가 표준 Green IT 브랜드 제정을 중심으로
  • An Exploratory Study on Green IT Revitalization in Korea : Perspective of Building a Standardized National Green IT Brand
저자명
강상백,Kang. Sang-Baek Chris
간행물명
Journal of information technology applications & management
권/호정보
2011년|18권 4호|pp.149-168 (20 pages)
발행정보
한국데이타베이스학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

The current study initiated from an action-plan level perspective of revitalizing Green IT (Information Technology) in Korea by building a standardized national Green IT brand. In order to setting up a national level brand, there should be a big quantitative survey for identifying Green IT brand concepts. For this, the current study provides exploratory research results based on preliminary interviews and literature survey before the quantitative survey. The present article suggests a research framework and describes important factors for setting up a national level Green IT brand. In-depth interviews with panels were executed and existing Green IT brands in other countries are summarized and asked for evaluation to a small number of panels. The research results show that (1) National level Green IT brand should include wider concepts of IT, (2) Green IT brand will be more appealed by the public when it is simple, straightforward, and intuitive, (3) Earth, Tree, and/or Water show higher correlation with Green IT concepts. Green IT brand will offer marketing promotion effects to companies who adopt national level Green IT brand as well as increase public use of Green IT in daily life. For this reason, Green IT brand will be a win-win strategy and this should be cared and executed by the related government agencies with long term perspective.