In this paper, a class of bi-directional associative memory (BAM) fuzzy cellular neural networks with distributed delays and impulses is formulated and investigated. By employing an integro-differential inequality with impulsive initial conditions and the topological degree theory, some sufficient conditions ensuring the existence and global exponential stability of equilibrium point for impulsive BAM fuzzy cellular neural networks with distributed delays are obtained. In particular, the estimate of the exponential convergence rate is also provided, which depends on the delay kernel functions and system parameters. It is believed that these results are significant and useful for the design and applications of BAM fuzzy cellular neural networks. An example is given to show the effectiveness of the results obtained here.