In this paper, we propose an in-plane switching (IPS) mode for liquid crystal displays (LCDs) that, in principle, is free of retardation of the LC cell. Basically, the optical configuration of the LC cell consists of an A-plate and an LC layer for switching between the dark and bright states. We could achieve a fast response time compared with the conventional in-plane LC cell because the free retardation condition of the proposed LC cell enables us to reduce the cell gap even by quarter-wave retardation without any change of the optimized LC material in the transmissive mode. Experiments for verification of the proposed in-plane switching LC cells have shown a significant reduction of the rising time and falling time simultaneously due to the small cell gap. Furthermore, we also proposed an optical configuration for wide viewing property of the retardation free IPS LCD by applying the optical films. We proved the wide-view property of the retardation free IPS LCD by comparing its optical luminance with the calculated optical property of the conventional IPS LCD.