This study attempted to develop the directions for developing customized health tourism programs of Gangwon province. The data was collected by telephone surveys for 500 citizens in a metropolitan and regional cities in Korea in 2009. In conclusion, the province has many advantages to develop health tourism industries because the image of Gangwon health tour was represented to be generally positive and more than 65% of respondents were interested in participating health tourism of the province. The respondents also considered that the purpose of the tour is for relaxation rather than medical treatments. However, it requires flexible seasonal employment, scientific investigations of the natural environmental treatments and connectionwithleisureactivities, also need to collaborated with health and hospital services.