A new production method for figured fabric has been developed. The figured fabric generated in this study is a plain weave piled fabric and it shows the same figure on both sides unlike those fabrics woven on dobby or jacquard looms. It is woven by a specialty yarn called the chenille yarn which is obtained by separating each warp of a base fabric woven in leno structure. The base fabric is woven by inserting different colored weft each time in a certain sequence arranged according to the target figure image. A CAD software and a computerized controller have been developed to control all the motions of a conventional rapier loom and to handle the numerous weft insertion schedule efficiently.