Manufacturers of commercial vehicles are facing a substantial increase of heat release into their cooling systems. The main sources for this increase are more stringent emissions leading to new combustion technologies and the increased power of these engines. The total increase in the cooling requirement may be up to 20% over the current level. At the same time, the noise levels must be decreased, and fuel economy has to improve. This forces manufacturers to consider new concepts and optimize the efficiency of the cooling system. A bus engine cooling fan system is one of the main means of vehicular fuel efficiency reduction. This is becoming a major factor in city noise, and the necessity of electromagnetic technical development is very great. This study features a highly effective BLDC motor for engine cooling fans with high effectiveness and low noise, which is most suitable for fan blade technical development and cooling fan performance evaluation technical development.