- 기업의 사회 공헌 활동의 실증적 분석에 관한 연구
- ㆍ 저자명
- 정순석,김광수,Chung. Soon-Suk,Kim. Kwang-Soo
- ㆍ 간행물명
- 대한안전경영과학회지
- ㆍ 권/호정보
- 2011년|13권 1호|pp.161-166 (6 pages)
- ㆍ 발행정보
- 대한안전경영과학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists are studied for their priority on corporate social contribution programs, among they valued com mon benefit social activity most important.