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Assessing the Differences in Motivation, Opportunity, and Ability between Young and Aging Consumers to use the Internet
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  • Assessing the Differences in Motivation, Opportunity, and Ability between Young and Aging Consumers to use the Internet
  • Assessing the Differences in Motivation, Opportunity, and Ability between Young and Aging Consumers to use the Internet
저자명
Nam. Su-Jung,Kim. Ju-Ran
간행물명
International journal of human ecology
권/호정보
2011년|12권 1호|pp.65-73 (9 pages)
발행정보
대한가정학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

This study examines the motivation, opportunity, and ability in the use of the internet by comparing young and aging consumers in the essential infrastructure of an information oriented society. Previous studies have conducted surveys about using computers and the internet instead of measuring the digital divide by using multilateral approaches; however, this study examines digital divide in terms of motivation, opportunity, and ability. Results suggested age, gender, and education level influenced motivation, opportunity, and ability in the use of the internet by consumers; in addition, the motivation and ability were different depending on occupation. The results show that the digital divide was mainly influenced by motivation and ability in offering a difference between the two groups of young and aging consumers, This study contributes to illuminate the differences between young and aging consumers to use the internet and to suggest implications in the perspectives of motivation, opportunity, and ability.