The contrast ratio is one of the most important performance parameters for display devices. The general method of measuring the contrast ratio is to determine the ratio of the full-screen white pattern to the full-screen black pattern, according to the Video Electronics Standards Association standard. Real TV images seldom have these images, however, and the conventional method does not reflect the true performance of the display in actual use. In this paper, a new contrast ratio measurement method that uses image patterns is proposed, to demonstrate that active matrix organic light-emitting diode TVs have a higher contrast than LED (LCD) TVs.