This study aims to identify the difference between the actual characteristics of urban station influence areas and the recognition of the importance of such characteristics in planning, by analyzing the importance of transit-oriented development (TOD) planning factors that influence the use of public transportation. In terms of the methodology for the assessment, this study gives in-depth discussions over the validity of assessment methods that utilize quantitative data and those that rely on qualitative surveys of experts. Based on such discussions, the study analyzes the importance of the actual characteristics of station influence areas (quantitative) and the characteristics in planning identified by experts (qualitative), thereby suggesting implications for the orientations for future development of station influence areas.