In this paper, we consider the current status of smart TV and propose a business model established on the smart TV ecosystem. There are two views on the outlook of the smart TV market, one of which takes optimistic prospect and the other one is pessimistic. However, mostly it is believed that the innovation will continue in smart TV technology and the market will expand. In this paper, we proposes a two-way, active and consumer oriented business model for smart TV using subtitle information. Finally, we expect to contributing to reduce the gap of information between countries to spread the Han-Wave.