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Clothing Knowledge and Clothing Consumption Behavior: Comparison between Clothing Majors and Non-Majors
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  • Clothing Knowledge and Clothing Consumption Behavior: Comparison between Clothing Majors and Non-Majors
  • Clothing Knowledge and Clothing Consumption Behavior: Comparison between Clothing Majors and Non-Majors
저자명
Kim. Hyo-Jin,Moon. Ji-Won,Han. Bo-Ran,Choo. Ho-Jung,Lee. Kyu-Hye
간행물명
International journal of costume and fashion
권/호정보
2012년|12권 2호|pp.33-40 (8 pages)
발행정보
한국복식학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

The purpose of this study was to investigate the differences of clothing majors and non-majors in clothing knowledge and consumption behavior. Subjective and objective knowledge were compared and factors of clothing consumption behavior were analyzed across the two groups. The subjects of this study were female student who went to University in Seoul. Data from 150 college female students were analyzed using SPSS. Results indicated that clothing majors had significantly higher level of clothing knowledge. The differences were smaller for subjective knowledge levels than objective knowledge levels. Clothing majors tended to reform their clothes and coordinate their clothing items better than non-majors. They considered styles more importantly than brands but have some level of conformity. Among clothing consumption behavior factors, reform ability and coordination ability significantly affected clothing knowledge.