Existing studies on land values tend to show the use of simple euclidean distances as the accessibility variable and OLS as the analysis method. However, applying such euclidean distance-based accessibility to dense CBD areas has limitations in the incorporating the characteristics of network structure whereas using OLS, the typical method for non-spatial data, tends to exclude spatial effects of spatial data. In this study, we analyzed land values focusing on the revised accessibility variables and the analytical technique that can include spatial effects. First, we adopted space syntax theory in order to consider not simple shortest distances along the streets but distances based on street network structure. Second, we compared OLS with GWR that includes spatial effects. Third, we used different size grid-cells for the spatial units considering MAUP theory and applied them to Gangnam-gu area. Each cell was analyzed for overall influence of independent variables using OLS, and coefficients were presented by GWR which enables local analysis and visualization. As a result, we found that suggested accessibility variables have a meaningful effects for land value analyses, and we were able to verify that GWR produces improved results compared to OLS. Also, we observed that the resulting values vary depending on the sizes of spatial units.