Urban area is being continuously grown traffic volume due to diverse economic activities. Especially, the traffic noise, which occurs on the road of passing by residential district, is dropping quality of life as negative element of obstructing sleep at night. This study analyzed relationship between the officially notified land price and the traffic noise in residential district by using the estimating equation of traffic noise and GIS. As a result, the officially notified land price on a parcel of residential district along the road was indicated to be higher than a parcel where is located in other place. Even traffic noise was indicated to be higher. Accordingly, a plan is judged to be necessarily arranged that can be made appraisal of the officially notified land price, which is reflected the convenience of life and the quality of life at the same time in consideration even of traffic noise together as element of appraisal given evaluating the officially notified land price in residential district where is located in the downtown.