This paper study a method of modeling and simulation of LED driver circuit for a design optimization. Simplified LED modeling is introduced and a driver IC, HV9910, is modeled by implementing the major function blocks. Circuit of buck type converter is constructed for simulation. Simulation includes not only the internal function of IC but also the various performance results such as LED array current control and dimming. Experiment results are also shown to prove the verification of its usage. This results show that the simulation approach is valid for a circuit optimization and a reduction of development time.