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전자무역의 활용수준과 성과 분석을 위한 통합 모형에 관한 실증연구
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  • 전자무역의 활용수준과 성과 분석을 위한 통합 모형에 관한 실증연구
  • An Empirical Analysis of Utilization and Performance of e-Trade with an Integrated Acceptance Model
저자명
손태규,홍사능,Son. Tae-Kyu,Hong. Sa-Neung
간행물명
貿易商務硏究
권/호정보
2012년|53권 1호|pp.233-264 (32 pages)
발행정보
한국무역상무학회
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정기간행물|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

This study proposes and verifies an integrated model that reflects and helps to explain complexities and comprehensiveness of e-Trade in practice. The primary objective was to widen and deepen our understanding about the phenomena of paperless trading which will enable us to formulate an effective means to promote the adoption and utilization of e-Trade infrastructure. This investigation combined and extended the theories and models of TAM, TOE framework, and TTF in order to identify and hypothesize the causal relationships between factors of technology, organization and environment, and the usage level and performance of e-Trade. The previous research on e-Trade was reviewed and incorporated into the extended model. The integrated model was tested based on the survey data collected from a sample of 417 trading firms. Overall, the regression and path analysis demonstrated the usefulness of the proposed model as a conceptual framework for better understanding and explanation of e-Trade. The result of the analysis implies the relevancy of the factors of technology, organization and environment for facilitating usage of and increasing performance of e-Trade. However, rejection of a few hypothesized relationships implies the necessity of extensive promotion and education about the related laws and regulations, and education, supervision and incentives for e-Trade practitioners.