A novel hierarchical function action behavior mechanism (FABM) modeling framework is proposed to conduct intelligent mapping from the overall function to the principle solution, according to the requirements of customers. Based on the hierarchical modeling framework, an object-oriented representation method is developed to express the inheritance and the interconnecting characteristics between any two objects. In addition, the rules of expansion and modification in demand behavior are proposed to solve the combinational explosion problem, and the combinational rules in the mechanism behavior are developed to extend the innovation of the principle solution. A case study on the pan mechanism design for a cooking robot is presented to demonstrate the implementation of intelligent reasoning based on the FABM model.