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서지반출
Global Diffusion of Online Social Network Services : A Cross-Country Study
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취소
  • Global Diffusion of Online Social Network Services : A Cross-Country Study
  • Global Diffusion of Online Social Network Services : A Cross-Country Study
저자명
손인수,오진희,이동원,Son. In-Soo,Oh. Jin-Hee,Lee. Dong-Won
간행물명
한국IT서비스학회지= Journal of the Korea society of IT services
권/호정보
2012년|11권 1호|pp.305-323 (19 pages)
발행정보
한국IT서비스학회
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정기간행물|ENG|
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기타
이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

This study examines online social media diffusion across different countries that will help to provide a picture of current global online social network services (SNSs). Analyzing country-level data drawn from 78 nations, we find that non-technological factors such as culture and language as well as technological factors including Internet penetration rate and smartphone adoption rate have significant effects on online social media diffusion. These findings, derived from a broad range of different countries, not only provide theoretical insights into understanding critical factors that enable successful global expansion of online social media services but also help practitioners plan their marketing strategies more effectively in a global context.