Minimizing the maximum load on rolls in ring rolling process has been the most urgent demand in producing large rings made of high-strength material. With a view to meet the essential demand, the problem was solved by a novel process design, which respectively calculated the feed-rates of mandrel and axial rolls through optimum design. Based on the finite element simulation of ring rolling process by varying the feed-rates of the mandrel and axial rolls, an improved rolling schedule was established. The design of experiments via Taguchi method and the optimum design method such as Conjugate Gradient Method were used. The FE simulation was verified by comparison with experiment results. The optimized rolling schedule was suitable and reliable in the practical manufacture for both pure and radial-axial ring rolling process.