- 군수지원 분야 서비스품질 평가 및 재방문의도에 관한 연구
- ㆍ 저자명
- 우광호,심상렬,Woo. Kwang-Ho,Shim. Sang-Ryul
- ㆍ 간행물명
- 品質經營學會誌
- ㆍ 권/호정보
- 2012년|40권 2호|pp.145-155 (11 pages)
- ㆍ 발행정보
- 한국품질경영학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study is to suggest the direction of improving service quality in the defense logistics support. For this, this study compares and analyzes the perceived service quality between customer(using unit) and defense logistics support unit by using SERVPERF model. Supply, military meals, and maintenance are carrying out the mission as core function of defense logistics support and also encounter with customer. In this empirical analysis, the service quality is composed of four factors, and there are significant difference in perception level of service quality between them. Also, the relationship between factors of service quality and revisit intention shows significant difference statistically, and the customer orientation and responsiveness are key affecting factors on revisit intention.