This paper has investigated the unreasonable pricing system for container cargo with special reference to inland transport since it is determined by administrative boundary without considering travelling distance. This research is primarily intended to improve the current pricing system by introducing a pricing support system about the container cargo in the country which applies GIS service area analysis to transportation data. Price simulation maps were generated to find out reasonable pricing strategy. Pricing alternative integrating travelling distance into administrative zoning brings about more desirable results than individual driving cost alone. The research can contribute to more reasonable pricing for the fuel consumption expense and serve as useful instruments for planning pricing system for container cargo. It is anticipated that this research output could be used as a valuable reference to increase the scientific and objective pricing for container cargo by overcoming serious constraints suffered from the past non-GIS-based approach.