Roll forming process is a sheet metal forming process where the forming occurs with rolls in several steps, often from an undeformed sheet to a product ready to use. And each pair of forming rolls installed in a forming machine operates a particular role in making up the required final cross-section. This process used to many industry manufactures and recently apply to automotive industry. This study, FEM simulation applied bumper reinforcement using SHAPE-RF software and analyzed about total effective strain, longitudinal strain, thickness according to the roll-pass.