This paper describes a stability and dynamic characteristics of bearingless helicopter main rotor in hover. Baseline rotor configuration is defined and modal analysis for the configuration is taken to verify the dynamic characteristics. The kinematic pitch-lag couplings through ways of pitch link installation are analyzed to know effects on loads, frequencies and stability. The effects of pitch link attachments in spanwise direction and chordwise direction as well as pitch link inclination on thrust, power, flpa-lag-pitch mode frequencies and inplane damping are examined. Pitch link at trailing edge location in chordwise direction has influence on aeroelastic stability of the rotor. Also, the pitch link with negative inclination angle makes inplane damping increase.