We considered an approach in terms of materials for improvement of insulation performance of vehicle rubber hoses. Ethylene propylene rubber(EPDM) for heater hoses in cooling system and acrylic rubber(AR) for intercooler hose in intake system were chosen for mixing for the vibration and noise performance. We modified EPDM and AR through changing compound of base polymer, reinforcement fillers and additives. Dynamic mechanical analysis(DMA) was used to measure viscoelastic properties such as shear modulus and loss factor($tan{delta}$). Vehicle acceleration test was also conducted to observe indoor changes in insulation performance of hoses.