Business environment goes through an unprecedented massive shift that has never happened before. For that reason, business models have to be designed to considering the changed environments. This study develops a business model for independent business to build an ontology system. The system has potentials to improve existing independent business models and to provide more detailed and precise information for users as relevant data accumulates. The ontology system helps independent business meet market demands, generate income for founders, and increase society-wide income levels. The results of the study provides insights to build ontology systems for new starting enterprises running their business.