As the market of lithium secondary batteries moves from mobile IT devices to large-format electric vehicles or energy storage systems, the strengthened battery specifications such as long-term reliability longer than 10 years, pack-level safety and tough competitive price have been required. Moreover, even though high power properties should also be achieved for hybrid electric vehicles, it is not easy to measure accurate power values at various conditions. Because it is difficult to choose a proper measurement method and its experimental condition is more complex comparing to capacity measurement. In addition, the power values are very sensitive to power duration time, state-of-charge (SOC) of cells, cut-off voltages, and temperatures, whereas capacity values are not. In this paper, we introduce three kinds of power measurement methods, hybrid pulse power characterization (HPPC) suggested by US FreedomCar, so-called J-pulse by Japan electric vehicle association standards (JEVS) and constant power measurement, respectively. Moreover, with pouch-type unit cells for HEV, experimental power data are discussed in order to compare each power measurement.