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Determinants for Korean Film Success: Reflection of Mass Culture Code and the Interaction Effect of Director and Actor
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  • Determinants for Korean Film Success: Reflection of Mass Culture Code and the Interaction Effect of Director and Actor
  • Determinants for Korean Film Success: Reflection of Mass Culture Code and the Interaction Effect of Director and Actor
저자명
Kwak. Ki-Ho,Kim. Bo-Won,Jo. Hyeon
간행물명
한국통계학회 논문집
권/호정보
2012년|19권 5호|pp.731-741 (11 pages)
발행정보
한국통계학회
파일정보
정기간행물|ENG|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

The Korean film industry has grown fast since the 2000s in terms of entering the 50% market share level, the emergence of 10million box-office movies and export performance improvement; however, the earning rate of production and investment part has decreased and recorded a minus value since 2005. This article aims to find key the determinants for the success of Korean movies from 2001~2006, a period of high growth and success of the Korean film industry through a multiple regression analysis. This paper introduces new determinants such as the interaction effect of the director and lead actor as well as mass culture codes. Finally, the authors suggest some proposals to make the Korean Film Industry more profitable.